Smith Lending

I currently manage the full digital presence, marketing strategy, and brand execution for a Mortgage Broker based in Wesley Chapel, Florida. My role extends far beyond basic marketing support and focuses on building scalable systems that drive visibility, engagement, and measurable return on investment.

I designed and maintain a custom website that functions as a central business hub rather than a simple link directory. The site is structured to:

- Clearly communicate lending services and value propositions
- Capture and convert leads effectively
- Support strong local SEO performance
- Serve as a landing destination for campaigns, events, and client education

This approach provides significantly more flexibility, professionalism, and long-term growth potential than a traditional Linktree-style setup.

I fully manage the Google Business Profile, ensuring it remains optimized for discovery and local search. This includes:

- Ongoing profile optimization and branded content updates
- Running and managing Google Ads campaigns
- Improving local SEO through consistent updates and keyword strategy
- Leveraging reviews and posts to increase visibility and trust

These efforts contribute directly to inbound lead growth and stronger local market presence.

I manage all social media accounts, handling both strategy and execution. My responsibilities include:

- Creating all social graphics and video assets
- Writing campaign captions and messaging
- Scheduling and managing content calendars
- Ensuring brand consistency across all platforms

All marketing and branding media used across social platforms is designed and produced solely by me.

@thedouglassmith on Instagram

Beyond digital marketing, I lead event marketing and sponsorship initiatives, including:

- Securing and managing sponsorship opportunities
- Hosting branded marketing and client events
- Booking venues, coordinating logistics, and managing schedules
- Designing all event-related digital and print materials

These efforts strengthen community relationships and increase brand recognition in the local market.

I manage the company’s CRM system to maintain consistent client engagement while tracking performance. This allows me to:

- Stay in front of past and current clients
- Track ROI for advertising and marketing spend
- Measure campaign and event effectiveness
- Continuously refine strategy using real performance data

To support internal operations, I create custom internal materials that help the team better serve clients, including:

- Client-facing guides and educational resources
- Internal process documentation
- Branded print and digital tools used in daily operations

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