LIV CBD

LIV CBD wanted to appeal to health-conscious consumers looking for natural relief without the stigma often associated with cannabis products. My mission was to craft a visual identity that communicated the brand's commitment to purity, transparency, and well-being while ensuring the design was flexible enough for a variety of products, including tinctures, capsules, and topical creams.

The design process began with understanding LIV CBD’s core values: health, natural healing, and trust. I drew inspiration from organic shapes and healing tones to create a logo that reflected the brand's essence.

Packaging was a critical aspect of the project, as it would be the first point of contact for many customers. The design needed to be both functional and visually appealing, with a focus on eco-friendly materials that align with the brand’s commitment to sustainability.

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