YouTube

From April 2023 to August 2024, I took on a pivotal role in managing Monster Transmission & Performance’s YouTube channel. As the Senior Graphic Designer, my responsibilities expanded beyond design work, allowing me to dive into the world of video content creation and channel management. This included filming, editing, uploading, scheduling, and the design of custom YouTube thumbnails.

Filming and Editing

A significant part of my job involved overseeing the filming and editing process for various types of content, including product demos, installation tutorials, customer testimonials, and company announcements. My work included:

• Camera Setup & Filming: I managed camera angles, lighting, and sound to ensure a professional-quality video that aligned with the company’s standards.
• Editing: Using video editing software, I transformed raw footage into polished, engaging content. I added branding elements, motion graphics, and transitions to keep the visuals dynamic and professional.

Uploading and Scheduling Content

Once the videos were edited, I handled the uploading and scheduling process to ensure timely content delivery. This involved:

• Optimizing Video Uploads: Ensuring each video was properly titled, tagged, and accompanied by a well-written description that included relevant keywords for SEO purposes.
• Scheduling: I created and managed a content calendar, ensuring that videos were released at optimal times to maximize viewer engagement and maintain a consistent publishing schedule.

YouTube Thumbnail Designs

A critical aspect of driving video views was the design of eye-catching thumbnails. I created custom thumbnails for each video, which played a crucial role in increasing click-through rates. My approach included:

• Bold Visuals: Creating bold, attention-grabbing visuals with clear text overlays that conveyed the essence of each video.
• Consistency: Ensuring that the thumbnails were visually consistent with the overall brand identity of Monster Transmission.
• A/B Testing: Experimenting with different design elements, such as colors and fonts, to determine which styles resonated best with the target audience.

Analytics and Growth Strategy

In addition to content creation, I monitored YouTube Analytics to track the performance of each video, identifying patterns and opportunities for improvement. By analyzing data such as view counts, audience retention, and engagement, I helped shape the overall content strategy to align with audience interests and business goals.

Building a YouTube Presence

Through my management of the channel, Monster Transmission & Performance was able to grow its YouTube presence significantly. The content I created not only educated and entertained viewers but also served as a valuable marketing tool, driving more traffic to the website and building stronger customer relationships.

Managing the YouTube channel allowed me to blend my design expertise with video production skills, ultimately helping Monster Transmission & Performance expand its digital footprint in the automotive space.