Engines.com

As part of my role as Senior Graphic Designer at Monster Transmission & Performance from April 2023 to August 2024, I was tasked with creating the Shopify website for Engines.com, one of our sister companies. Engines.com specializes in high-performance engines and components, and the website was designed to serve as the central hub for the company’s e-commerce operations.

The Vision: A Shopify E-Commerce Site for Engines.com

The goal of the website was to provide a professional, user-friendly platform where customers could easily browse, learn about, and purchase engines and engine parts. My key responsibilities for this project included:

• Designing the Website Interface: I developed a clean, modern design for the website that reflected the Engines.com brand and made it easy for users to find the products they needed. This included designing the homepage, product categories, and individual product pages.
• Shopify Integration: I implemented the Shopify platform for the site, ensuring that all e-commerce features were fully integrated. This included setting up secure payment options, product filtering, and a streamlined checkout process.
• Performance Optimization: I optimized the website for speed and mobile compatibility, ensuring it performed well on all devices and provided a seamless user experience.

Product Pages and Graphics

A major focus of the website build was on creating visually appealing and informative product pages. To achieve this, I:

• Created Custom Graphics: I designed high-quality visuals and banners to showcase key products and promotions, enhancing the overall aesthetic of the site.
• Product Page Layouts: I built product pages that featured high-resolution images, detailed specifications, and customer reviews to help users make informed purchasing decisions.
• Search and Filter Functionality: I worked with developers to integrate product search and filtering tools, allowing customers to easily narrow down their choices and find exactly what they needed.

Ensuring a Smooth User Experience

To create a smooth and intuitive user journey, I focused on:

• Simplified Navigation: I implemented a clear and simple navigation structure that allowed customers to easily browse categories, view products, and access information about Engines.com.
• Customer Support Integration: I integrated features like live chat and contact forms to provide customers with support during their shopping experience.

Business Impact and Results

The launch of the Engines.com Shopify website had a significant positive impact on the business by providing a professional, scalable platform for online sales. Key outcomes included:

• Increased Online Sales: The website provided a user-friendly and professional environment for customers to purchase engines and engine components, driving a significant increase in online sales.
• Improved Customer Engagement: Through visually appealing design and easy navigation, the website created a more engaging experience for users, which translated into higher conversion rates.
• Scalable E-Commerce Solution: Shopify’s robust platform allowed Engines.com to manage its growing inventory, track orders, and run promotional campaigns with ease.

Designing and building the Engines.com Shopify website was an exciting project that allowed me to apply my e-commerce and design skills to support the growth of another successful Monster Transmission sister company.