Burn Rubber Socials

During my tenure as Senior Graphic Designer at Monster Transmission & Performance from April 2023 to August 2024, I also managed cross-promotion efforts for one of our sister companies, Burn Rubber Brewery. Burn Rubber Brewery specializes in automatic transmission fluid that we offered with warranty coverage for their transmissions. My role involved creating graphics for cross-promotion and managing the social media presence of both brands to boost visibility and drive customer engagement.

Cross-Promotion Between Monster Transmission and Burn Rubber Brewery

Given the close relationship between Monster Transmission and Burn Rubber Brewery, it was essential to develop a cohesive strategy for cross-promotion. My responsibilities included:

• Creating Unified Visuals: I designed graphics that highlighted the connection between Monster Transmission’s products and Burn Rubber Brewery’s automatic transmission fluid, ensuring that both brands complemented each other in terms of branding and messaging.
• Product Integration: I developed marketing materials that showcased the automatic transmission fluid as a value-added product with the transmission warranty, emphasizing its importance to customers.
• Joint Campaigns: I spearheaded joint campaigns, such as promotional offers or informational posts, that introduced customers to both brands simultaneously, reinforcing the benefits of using Burn Rubber Brewery's transmission fluid with Monster Transmission products.

Managing Social Media for Burn Rubber Brewery

In addition to cross-promotion, I managed the social media accounts for Burn Rubber Brewery, ensuring that the brand had a strong and active presence online. This involved:

• Content Creation: I designed visually appealing posts, infographics, and promotional materials that aligned with Burn Rubber Brewery’s brand identity. These graphics helped educate the audience about the quality and reliability of the automatic transmission fluid.
• Scheduling and Posting: I developed a content calendar to ensure that posts were regularly scheduled across platforms, helping to maintain consistency and engagement with followers.
• Community Engagement: I monitored social media interactions, responded to comments, and engaged with customers, fostering a sense of community around the Burn Rubber Brewery brand.

Results and Impact

Through a combination of cross-promotional efforts and strategic social media management, I was able to strengthen the relationship between Monster Transmission and Burn Rubber Brewery, enhancing brand visibility for both companies. Some key outcomes included:

• Increased Awareness: By cross-promoting the automatic transmission fluid with Monster Transmission’s products, we raised awareness of Burn Rubber Brewery’s offerings among a broader audience.
• Customer Engagement: Social media campaigns helped drive engagement with Burn Rubber Brewery, educating customers on the importance of using high-quality transmission fluid and reinforcing their trust in the products.
• Brand Synergy: The unified visual approach and messaging across both brands created a seamless customer experience, ensuring that Burn Rubber Brewery was seen as an integral part of Monster Transmission’s product line.

Managing cross-promotion and social media for Burn Rubber Brewery allowed me to apply my graphic design and marketing skills in a broader context, contributing to the success of both brands.